How do consumers shop for your category and brand across all channels, including online/offline handoffs, and what are the reasons for their behavior?
Shopalong™ Omni-Channel combines our Shopalong™ In-Store and Shopalong™ Digital data to give you a complete view of the omnichannel purchase path from a single, verified and opt-in data source.
Using data and insights from Shopalong™ Omni-Channel, you can:
Shopalong can track both online and offline sales path behavior, and with real-time data capture, including the use of passive metering, recall bias is completely avoided.
Data captured includes:
This granular view into the cross-channel touchpoints, triggers and outcomes that impact your shopper segments will allow you to identify opportunities to optimize consideration and purchase for your brand along the entire purchase journey.
Purchased® provides consumer brands and retailers with shopper plans, behaviors and purchases where they happen, when they happen.
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