Shopalong™ Omni-Channel

Omni-Channel Behavior Data + Qualitative

How do consumers shop for your category and brand across all channels, including online/offline handoffs, and what are the reasons for their behavior? 

Shopalong Omni-Channel combines our Shopalong In-Store and Shopalong Digital data to give you a complete view of the omnichannel purchase path from a single, verified and opt-in data source.

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  Using data and insights from Shopalong Omni-Channel, you can:

  • Capture shopper behavior: What stores are shoppers visiting? Are they in-store or online? Why?
  • Track brands purchased: What are shoppers buying in my category? What competitive brands are they choosing and why?
  • Uncover the ‘why’ of shopper behavior: Why are shoppers brand-switching? Why do they prefer other brands?
  • Identify shopper segments: How do different segments behave? Where are there opportunities to increase segment share of wallet?
  • Capture receipts: What was purchased? How much was spent? What else was in the basket?
  • Identify Opportunities: Uncover pain points, moments of consideration and opportunities for customers moving between online and in-store channels

Shopalong can track both online and offline sales path behavior, and with real-time data capture, including the use of passive metering, recall bias is completely avoided.  

Data captured includes:

  • Shopping occasion
  • In-store activities
  • Online/in-app pathways
  • Web page views including URLs
  • Content viewed in YouTube and video-streaming sources
  • Products purchased on Amazon
  • Purchases from any in-store or online retailer validated by receipt
  • Qualitative shopper feedback to capture 'why'

This granular view into the cross-channel touchpoints, triggers and outcomes that impact your shopper segments will allow you to identify opportunities to optimize consideration and purchase for your brand along the entire purchase journey.

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