Translating Customer Data 
Into Customer Connections

We deliver shopper behavior data & insights that help you better serve your customers

Highlights

Identifying Influential Touchpoints

8 in 10 CPG shoppers are considering multiple brands or don't have a brand in mind. Google enlisted Purchased to identify influential touchpoints along the CPG shopper journey.

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Tracking Non-Purchaser Experience

How can the experiences of in-store non-purchasers be captured to identify purchase barriers and mitigate lost opportunity?                                   

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Manufacturer's Website Impact

We joined 600 European consumers as they shopped for and purchased a mobile phone. The role of a manufacturer's own website might surprise you.

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Understand your customers, translate insight into action.

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