Uncover the Omni-Channel Impact of your Digital Campaign

By combining innovative methodology with predictive analytics, we connect your digital advertising to customer outcomes and business impact.

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ShopalongTM In-Store Experience

How do consumers shop for your category and brand in-store? With Shopalong™ In-Store Experience you can identify the touchpoints that drive visits and in-store purchase behavior.

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ShopalongTM Digital Advertising Impact

Shopalong Digital Advertising Impact Measurement goes beyond impressions and online sales to accurately measure the omnichannel lifts generated by paid advertising.

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ShopalongTM Omni-Channel Journey

ShopalongTM Omni-Channel Journey follows consumers in-store and online to give you a granular and complete view of the omni-channel purchase path from a single verified and opt-in data source.

Custom Research
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Highlights

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Identifying Influential Touchpoints

8 in 10 CPG shoppers are considering multiple brands or don't have a brand in mind. Google enlisted Purchased to identify influential touchpoints along the CPG shopper journey.

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Campaign Effectiveness Analysis

Your digital campaign effectiveness analysis will  be wrong 73% of the time if you rely on online conversion only. See how including offline conversion changes the equation.

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Manufacturer's Website Impact

Manufacturer's Website Impact

We joined 600 European consumers as they shopped for and purchased a mobile phone. The role of a manufacturer's own website might surprise you.

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Understand your customers, translate insight into action.

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About Purchased

Purchased® provides consumer brands and retailers with shopper plans, behaviors and purchases where they happen, when they happen.

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