Measure the True Impact of Digital & AI
Purchased quantifies how digital — including AI — drives brand perception and sales outcomes across the full funnel, so you can invest with confidence.
Trusted by leading brands
What We Do
We look at the consumer journey impact of multiple exposures to digital and AI touchpoints using longitudinal test/control experiments, including validated purchase. Our research uses a control group of real shoppers, never relying on lookalike audiences.
Our Latest Research
See how we've helped brands unlock growth through data.
The AI Visibility Gap
Why established brands must stay visible above the fold in AI-generated results — and what happens when they don't. A controlled experiment with 604 participants reveals the true cost of displacement.
Learn More
Rethinking the Digital Pathway: Should CPG Brands Drive Traffic to Their Own Website or Retail Partners?
A meta-analysis of 16 CPG studies across six markets reveals that driving traffic to brand.com generates 44% more revenue per 100,000 shoppers than sending traffic to retailer.com — despite lower click-through rates.
Learn More
Lights, Camera, Impact: Measuring Brand Sponsorship in Streaming Content
How Purchased used a longitudinal test-and-control methodology to quantify brand and sales lift from a streaming platform holiday special sponsorship.
Learn More