Insights

Insights into omnichannel data and full-funnel analytics to optimize the performance of your digital campaigns.

Walter Carl, Ph.D.

Founder, Chief Research Officer

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Track Your Brand's Generative AI Presence for Smarter Marketing
3 min

Track Your Brand's Generative AI Presence for Smarter Marketing

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by Walter Carl, Ph.D.
Founder, Chief Research Officer

Rethinking the Digital Pathway: Should CPG Brands Drive Traffic to Their Own Website or Retail Partners?
3 min

Rethinking the Digital Pathway: Should CPG Brands Drive Traffic to Their Own Website or Retail Partners?

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by Walter Carl, Ph.D.
Founder, Chief Research Officer

Why Your Digital Campaign Analysis is Probably Wrong: The Importance of Omnichannel Sales Analytics
5 min

Why Your Digital Campaign Analysis is Probably Wrong: The Importance of Omnichannel Sales Analytics

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by Walter Carl, Ph.D.
Founder, Chief Research Officer

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