Uncover the Omnichannel Impact of your Digital Campaign

By combining innovative methodology with predictive analytics, we connect your digital advertising to customer outcomes and business impact.

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ShopalongTM In-Store Experience

How do consumers shop for your category and brand in-store? With Shopalong™ In-Store Experience you can identify the touchpoints that drive visits and in-store purchase behavior.

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ShopalongTM Digital Advertising Impact

Shopalong Digital Advertising Impact Measurement goes beyond impressions and online sales to accurately measure the omnichannel lifts generated by paid advertising.

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ShopalongTM Omnichannel Journey

ShopalongTM Omnichannel Journey follows consumers in-store and online to give you a granular and complete view of the omnichannel purchase path from a single verified and opt-in data source.

Custom Research
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Recent Insights

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Time to Start Rethinking the Digital Pathway

Understanding the omnichannel value of directing traffic to a brand.com site versus a retailer.com site is crucial for your marketing strategy.

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The Importance of Omnichannel Analytics

Learn how your company can measure the true impact of its digital ad spend by embracing an omnichannel approach that analyzes online and offline behaviors.

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Introducing the Purchased Insights Blog

Monthly articles that spotlight our own research, as well as research from other experts to help you better understand the impact of your digital advertising.

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Understand your customers, translate insight into action.

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About Purchased

Purchased® provides consumer brands and retailers with shopper plans, behaviors and purchases where they happen, when they happen.

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