Your campaign effectiveness analysis will be wrong 73% of the time if you rely on online conversion only. For example, compare the lifts attributed to a recent digital campaign when considering online sales only vs online and offline:
% of shoppers who purchased advertised brand
Purchased Channel Analysis Study (2022)
Shopalong Digital Advertising Impact Measurement goes beyond impressions and online sales to accurately measure the omnichannel lifts generated by paid advertising. With our solution you can:
Methodology
We look at the omnichannel impact of multiple exposures to digital advertising using longitudinal test/control experiments, including validated purchase. 100% privacy compliant, our experiments use a control group of real shoppers without relying on lookalike audiences. We can answer specific channel strategy questions such as:
Purchased® provides consumer brands and retailers with shopper plans, behaviors and purchases where they happen, when they happen.
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