Longitudinal Shopper Tracking

Tracking the same group of shoppers over time allows for a complete picture of all shopper activities towards a purchase goal or occasion. We are often asked how long shoppers can be engaged to fully and continuously report their activities. Using a recent Home Improvement Shopping Study as an example, we’ll discuss considerations for length of tracking. 1. Purchase cycle … Continue reading »

Going Local with Google

Going Local with Google

Local Search, Store Visits and Purchase Behavior To better understand consumer local search behavior (searches aimed at finding things near where the consumer happens to be), Google commissioned Purchased to track the attitude and behavior of shoppers conducting local search on their smartphones. We recruited and then tracked these shoppers over 7 days using our … Continue reading »

Purchased Launches Mystery Shopping

Purchased Launches Mystery Shopping

We've launched our mobile mystery shopping platform, including integration with our Shopalong community and real-time reporting dashboard. Purchased Mystery Shopping offers real-time data from shoppers, including GPS-validation, in-store media capture and beyond the survey feedback. Fill-in the form below to download the pdf with more information about our mystery shopping services. Your First Name (required) Your Last … Continue reading »

The Future of Mobile Research

Purchased founder Walter Carl speaks to future of Mobile Research Tracking consumer and shopper behavior has become increasingly complex with behaviors like showrooming, online ordering, and a tangled mess called the “path to purchase." Innovative thinking around mobile can help brands and retailers rise to the challenge. Walter Carl addresses short and long-term opportunities for … Continue reading »
Valentine’s Day 2014

Valentine’s Day 2014

We heart Valentine’s day and spent the weeks leading up to the holiday tracking consumer spend and behavior. To collect the data, we leveraged our Shopalong® shopper panel armed with smartphones and Purchased’s five-star rated mobile app (iOS/Android). We tracked our Shopalong participants in real-time over two weeks, capturing their receipt data and in-the-moment experiences. … Continue reading »

Shopalong App Receives 5 Star Ratings

Shopalong App Receives 5 Star Ratings

Top Ratings for our new Apps We’re thrilled to report that our Shopalong App has earned top ratings in the iTunes store with a combined version rating of 4+ stars over 125 reviews! Here are what some of our app users say: For more information about our Shopalong community and applications, visit the Shopalongapp.com website. … Continue reading »

Announcing the launch of our Shopalong community!

Announcing the launch of our Shopalong community!

Shopalong is a mobile panel of shoppers representing a diverse group of quality respondents across a wide demographic base. The panelists support Purchased market research. For more information, visit. www.shopalongapp.com.   Subscribe to our newsletter: