Why Not Buy™

Continuously Monitor Non-Purchase Experience at the Store Level

Why Not Buy provides retailers with store-level data as to why actual visitors to your stores are not purchasing. Data captured includes:

• Store and location
• Date and time visited
• Reason(s) for no purchase
• Categorization of top reasons for no purchase
• Shopper contact info, if agree to be contacted

Non-purchaser experience is notoriously difficult to capture at the store level. We are able to do this by interacting with thousands of shoppers each day through a variety of channels like on- and off-premise intercepts, our ongoing Shopalong community and our Why Not Buy daily tracking survey. Scale and granularity of feedback are actionable at the store level allowing you to:

• Identify top reasons for non-purchase at each store
• Rank store performance in your fleet
• Contact shopper for service recovery
• Compare to category benchmarks

Data delivery options include API data feed, online dashboard, daily and weekly emails and Excel export.