Behaviorally-Triggered Qualitative

Not only will you understand what shoppers do, but importantly why shoppers behave the way they do. Our platform enables us to ask consumers questions based on each shopper’s actual behavior. This allows you to solicit feedback from consumers who:

  • Made specific product selections
  • Deviated from stated plans
  • Planned to purchase your product, but substituted it for a competitor’s
  • Intended on visiting your store but did not

Consumer and Shopper Activities

In addition to qualitative feedback, you can ask shoppers to participate in activities related to their purchases or retail visits, such as:

  • Taking pictures of their favorite displays
  • Giving feedback on products
  • Reporting on long lines or out of stock items
  • Rating store experience