Mapping the Purchase Pathway

The entire shopping transaction journey can be captured over one day, one week or one month. We capture:

  • Shopper plans for a holiday, event or product purchase
  • Planned retail visits and spend
  • Actual shopping and purchase behavior
  • Shopping research behavior
  • Items that drive retail trips
  • What consumers do in stores

Shopper Planned vs Actual Analysis

Our data allows you to track planned versus actual behavior including:

  • Planned vs actual spend
  • Retailers planned vs retailers shopped
  • Brand switching
  • Planned vs impulse purchases
  • % of shopping complete for holidays and events