Path to Purchase Research

Omni-Channel Shopper Journeys

Our path to purchase research using our Shopalong® mobile technology provides an exclusive window into real shopping experiences, uncovering missing links and revealing the full picture of the purchase journey as it unfolds for your customers and category shoppers.

 Using data and insights from Shopalong, you can

  • Capture shopper behavior: What stores are shoppers visiting? Are they in-store or online?
  • Track brands purchased: What are shoppers buying in my category? What competitive brands are they choosing?
  • Uncover the ‘why’ of shopper behavior: Why are shoppers brand-switching? Why do they prefer other brands?
  • Identify shopper segments: How do different segments behave? Where are there opportunities to increase segment share of wallet?
  • Capture receipts: What was purchased? How much was spent? What else was in the basket?

Shopalong can track both online and offline sales path behavior, and with real-time data capture, including the use of passive metering, recall bias is completed avoided.  We can also track individual shoppers for periods from one day to one month or more, giving you a longitudinal view into shoppers’ buying behaviors and motivations.

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Understand your customers, translate insight into action.

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