Our path to purchase research using our Shopalong™ mobile technology provides an exclusive window into real shopping experiences, uncovering missing links and revealing the full picture of the purchase journey as it unfolds for your customers and category shoppers.
Using data and insights from Shopalong, you can
Shopalong can track both online and offline sales path behavior, and with real-time data capture, including the use of passive metering, recall bias is completed avoided. We can also track individual shoppers for periods from one day to one month or more, giving you a longitudinal view into shoppers’ buying behaviors and motivations.
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Purchased® provides consumer brands and retailers with shopper plans, behaviors and purchases where they happen, when they happen.
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