Shopalong | Purchased

Representative Panel

Community of 1,000s with access to millions
Studies from N=200 to N=1,000+
Can accommodate low-incidence populations

Capture Shopper Intent

What is their shopping ‘plan of attack’?
What brands do they plan to buy?
Where do they plan to shop?

Track Actual Behavior

GPS tracking validates where/when
Sequence of shopping
Instant polls based on actual behavior

Capture Receipts

What brands did they buy?
How much did they spend?
What else was in the basket?

Data Accuracy

Combination of automatic and manual Q/A
Study-specific participation increases thoroughness