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Shopalong
Real Shopping Experiences
The Shopalong mobile platform reveals a full picture of the shopper journey as it unfolds.
Representative Panel
Community of 1,000s with access to millions
Studies from N=200 to N=1,000+
Can accommodate low-incidence populations
Capture Shopper Intent
What is their shopping ‘plan of attack’?
What brands do they plan to buy?
Where do they plan to shop?
Track Actual Behavior
GPS tracking validates where/when
Sequence of shopping
Instant polls based on actual behavior
Capture Receipts
What brands did they buy?
How much did they spend?
What else was in the basket?
Data Accuracy
Combination of automatic and manual Q/A
Study-specific participation increases thoroughness
Understand your customers, translate insight into action.