Path to Purchase

Optimization of Pathway Touchpoints

Objective

Understand the customer journey when considering a consumer electronic device including what touchpoints have the most impact on the final purchase decision.

Solution

We asked 600 US and 600 UK consumers in the market for a new consumer electronic device to take us along on their planning, research, purchase activities for 30 days using Shopalong™️ mobile diary tracking.

Result

Analysis of 6,924 online and in-store shopping sessions revealed that branded websites influence the purchase decision and consumers who visited branded sites spent 21% more on their device as compared to those who did not.

Impact

Increased accuracy of ROI calculation for investment in website traffic.