Omni-channel multi-brand retailer wanted to understand why sister site cross links resulted in increasing traffic volume but low conversion comps for customers visiting Brand A’s website.
Analyzing data from it’s CEX tracker for the retailer, the Purchased team found that customers referred to Brand A’s website from the sister brand sites are more price sensitive than Brand A’s core customers.
Online team quickly set up a redirect test in which traffic coming to Brand A from sister sites would be directed to sales page items.
Projected revenue increase of $724,549 from cross-links to Brand A’s website.
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