Custom Research

Non-Purchaser Study

Objective

Understand the experience of shoppers who visit a retailer location but do not purchase.

Solution

A customized study engaging 1,500 shoppers who visited the client brand within the previous seven days but did not make a purchase.

Result

When planning to purchase for themselves, 23% of shoppers indicated finding the right size was the issue. Created non-purchaser personas to illustrate purchase barriers that are of greater consequence to the brand.

Impact

Used to prioritize store initiatives and associate focus areas to mitigate the substantial lost opportunity represented by those who walk into a store with purchase intent and leave empty handed.