Dr. Walter Carl

Founder, Chief Research Officer

Walter is the founder of Purchased and its Chief Research Officer. Dr. Carl developed the methodologies behind Purchased based on his research while a faculty member at Northeastern University in Boston. He has published academic and industry research about consumer purchase behavior and the role of consumer conversations about companies, brands, products, and services. He is also a frequent speaker at national and international conferences. He received his Ph.D. from the University of Iowa, his M.A. from the University of North Carolina at Chapel Hill, and his B.S. from the Rochester Institute of Technology.


Laurie Cohn

Chief Executive Officer

Laurie is the President of Purchased. An experienced marketer and entrepreneur, she previously co-founded G2G, an award-winning interactive company that was acquired by JWT Specialized Communications. From G2G Laurie went to Aegis/Carat, a global media services company where she was responsible for the oversight, profitability and growth of some of the agency’s largest accounts. She holds a Bachelor of Science from Syracuse University and a Masters of Science from MIT. Ms. Cohn is an alumnus of Springboard and a member of the MIT Enterprise and Internet Strategy Forums.