Purchased at The Market Research Event
The Market Research Event connects the best in insights from around the world with over 1,000 consumer and shopper insights professionals. Purchased presented in the Shopper Insights & Analytics track Monday October 21 along with Gap, Clorox, GfK and PepsiCo.
Our presentation, Better than Chocolate and Peanut Butter? Using Real Time and Over Time to Track Shopper Purchases and Behavior, featured case studies from our real-time mobile shopper insights platform. We discussed how we answer key business questions for our manufacturing and retail clients, such as:
• Who are my customers? Who are my competitor’s customers?
• What are they buying, and where are they buying it?
• What are trends in channel importance?
• What is their propensity to switch to other brands and channels?
• What are shopping trip drivers?
• Are purchases planned or unplanned?
For more information on the conference, click here.