What Drives Shoppers to Transaction?

Understand how shopper exposure to circulars, specials, T.V., radio, social media and other marketing efforts drive store visits and purchase behavior. Marketing impact allows you to see:

  • Competitive reach of marketing effort for shoppers and purchasers
  • Doorbuster and sales impact
  • Impact of marketing on shopper planning

Trial, Demo and Experiential Impact

Track and compare the performance of trial, experiential and demo programs across multiple executions and locations. Our solution will measure:

  • Purchase impact of program
  • Lifts in awareness and preference
  • Number of trials and pacing
  • Individual brand ambassador performance
  • Incremental reach from offline word of mouth and online social media sharing