Holiday Shopping Journey

How does Purchased get all this great data? Here’s a little bit more about the process of data collection—we’ll even show you an example of a real (anonymous) shopper’s Holiday shopping journey!

Purchased recruits shoppers from its own panel (and sometimes from external sources, depending on need) to participate in our shopping assignments.  These shoppers are screened for eligibility based on the specific criteria of the study, and consent to participate in an assignment for a predetermined period in exchange for gift card rewards.

During their shopping period, participants use their mobile phones to check in anytime they shop in a physical store or at an online retailer.  They rate their experience at each store, and submit photos and notes about their shopping.  They also submit receipts for each and every purchase, which are coded by category on our back end.  They also answer polls and follow-up questions as necessary (for example, to explain why their actual purchases didn’t align with their plans.)

 

Holiday Shopping Journey

Bottom line: Purchased uses the actions of actual shoppers who log each and every shopping trip, so we can reconstruct their purchase paths over time.  Plus, all purchases are receipt-validated, so there’s no guesswork when it comes to exactly how each user spent.  The result?  Accurate data for reliable insights.