How It Works

We offer validated purchase and behavior data for a group of shoppers on a longitudinal basis. This powerful combination allows you to see the invisible data within the purchase funnel: initial intentions, detours and spontaneous actions all the way through a final transaction.

 

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Real Time

Data are captured from consumers in-the-moment, allowing for rich feedback, avoiding recall bias and allowing us to instantly serve behaviorally triggered questions and activities.

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Over Time

Longitudinal tracking is used to holistically view purchases and behaviors of the same shoppers over 1 week to 1 month, from when they are planning a purchase to when they are actually in the store and making their decisions.

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Representative

Shoppers are tracked in representative numbers and targeted to the needs of our clients. In addition to our own Shopalong community, we partner with a number of providers. We can also source participants from your own brand community.

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Validated

Purchase data are verified with receipts images. These data are uploaded to our purchase database in near real-time. Store visits, exposure to marketing, and other shopping behavior are verified using participants’ mobile GPS data, photos, and time-stamped activities.

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