Dr. Walter Carl
Founder, Chief Research Officer
Walter is the founder of Purchased and its Chief Research Officer. Dr. Carl developed the methodologies behind Purchased based on his research while a faculty member at Northeastern University in Boston. He has published academic and industry research about consumer purchase behavior and the role of consumer conversations about companies, brands, products, and services. He is also a frequent speaker at national and international conferences. He received his Ph.D. from the University of Iowa, his M.A. from the University of North Carolina at Chapel Hill, and his B.S. from the Rochester Institute of Technology.